Paid Ads & Lead Generation
Ads that book jobs. Not just clicks.
Meta and Google campaigns built to put real jobs on your calendar — and tracked end-to-end, from the first click to the booked job. No “brand awareness,” no mystery reports, no guessing where the money went.
Meta · Google · Tracked to booked jobs
Campaign funnel
Illustrative
Impressions
48,214
4.1% click through
Clicks
1,982
10.9% become leads
Leads
216
26.9% book the job
Booked jobs
58
Example numbers — an illustration of how tracking works, not client results.
What’s included
Everything your ads need to actually book jobs.
Not just “running ads” — the strategy, the creative, the pages they land on, and the tracking that proves what worked. One person owns all of it, end to end.
01
Campaign strategy & setup
We pick the services worth advertising and the areas you want work in, then I build the campaigns around them — offer, budget, targeting, the whole thing.
02
Ad creative that sells the work
Ads written and designed to sound like you, not like an agency. Plain language about real work — the kind your customers actually respond to.
03
Landing pages & tracking, wired in
Every ad points to a page built to convert, and every call, form, and booking is traced back to the exact ad that caused it.
04
Ongoing optimization
I watch the numbers every week — cut what's wasting money, put more behind what's booking jobs. Your budget follows the results.
05
Transparent reporting
A simple report in plain English: what was spent, what came in, and what it cost per booked job. If something isn't working, you'll hear it from me first.
Why it works
One builder. Your account. No layers in between.
Most agencies put three people between you and your ad account. I run SCALEDBYWEST solo, on purpose — the person you talk to is the person doing the work, and the only metric that counts is jobs on your calendar.
You talk to the person running your ads
No account managers, no ticket queues, no telephone game. When you call, you get the person who's actually inside your ad account — because there's only one of me.
Changes ship in days, not quarters
New offer? Slow week? Booked solid and need to pump the brakes? Tell me once and the campaigns change — no waiting for next month's agency meeting.
Judged on booked jobs, not vanity metrics
I don't report impressions and call it a win. Every campaign is tracked to calls, quotes, and jobs on your calendar — so we both always know whether the ads are paying for themselves.
[ Book an intro call ]
Book a quick 30-minute intro call with the founder.
I'll walk you through exactly how the campaigns, tracking, and follow-up would work for your business.
If I don’t think ads will work for your business, I’ll tell you that straight.